Rebranding? Midlife Crisis? Same Vibe, New Name. Let’s go.

So… guess who’s in the middle of a full-blown feral rebrand while also trying to raise kids, run a business, and not throat-punch anyone in a grocery store parking lot?

Hi, it’s me. I’m the problem. It’s me.

After a lot of late-night overthinking, caffeine abuse, and internal screaming, and poll posting to my amazing followers and customers, 207 Customs is officially evolving into something bigger, badder, and way more me:

🦊 The Feral Fox Co.

Tagline?

Wicked Feral and Fresh Outta Fucks.

(You’re welcome.)

Why the Change?

Don’t get me wrong — I built 207 Customs from nothing. Just a hot glue gun, a prayer, and the occasional glitter-covered breakdown. But somewhere between the feral tee launches, the custom tumbler orders, and explaining to my neighbors (again) why my dogs bark — I realized I’ve outgrown the name.

I’m not a generic custom shop.

I’m not “cute.”

And I sure as hell am not playing small anymore.

The Feral Fox Co. is bold, loud, messy, and unapologetically handmade in Maine — just like me.

What’s Changing?

The name (obviously) The vibe (think: still chaotic, but with a glow-up) New logos, new labels, and a new layer of sass on every package Category icons, packaging, and product listings getting a facelift More limited drops, mystery feral bundles, and custom chaos than ever

What’s Not Changing?

I’m still running this circus Your cups are still gonna be gorgeous & likely covered in profanity My kids are still wild I’m still oversharing on this blog like a mom in the PTA group chat with no filter

When’s It All Happening?

Now. Slowly. Loudly. With several cups of coffee and a healthy dose of “winging it.”

You’ll start seeing the new logo roll out across socials, shop listings, packaging, and new product drops. Some things will look a little different, but the feral energy behind them? Stronger than ever.

Final Thoughts From the Den

Rebranding is scary. Like “your kid says ‘we need to talk’” scary. But it’s also exciting — like when your new tumbler press shows up or when you finally get a damn minute to yourself.

So welcome to The Feral Fox Co.

Where things are getting foxier, sassier, and a hell of a lot more fun.

Thanks for sticking with me through the glitter storms, label swaps, and full-blown rebrand energy. You’re the reason I keep doing this wild-ass thing.

Stay wicked. Stay feral. Stay hydrated.

– Andrea (aka the hot glue–burned beast behind the brand)

Tumblers and Trash Talk