From Custom Chaos to Feral Fox – The Glow-Up No One Asked For (But Everyone Needed)

Oh hey there, internet. Miss me?

It’s been a hot minute since I’ve slapped some unfiltered honesty into this blog, but buckle up, buttercups—because we’ve had a name change, a brand glow-up, and I’m more feral than ever. That’s right, 207 Customs is officially dead and buried (may she rest in hot glue gun heaven), and The Feral Fox Co. has risen from the ashes like a pissed-off phoenix with a Cricut.

Why the name change? Because I’m not just out here slapping vinyl on mugs and praying for Etsy miracles. I’m a walking whirlwind of sass, sarcasm, and swear words, and the old name just couldn’t keep up with the chaos anymore. The Feral Fox Co. is the real me: bold, brash, slightly inappropriate, and fresh outta fucks.

This rebrand wasn’t just a fresh logo and a catchphrase that would get me side-eyed at church. It was a full-blown identity shift—and I owe a huge shoutout to Behind the Scenes Maine, a small business coaching badass who finally got through my thick skull and reminded me of one thing: this brand should be built around ME—not what I think people want. Not what’s “palatable.” Not what the algorithm says is trendy. Just raw, unfiltered, savage me.

With her guidance, I stopped trying to squeeze my feral self into the glittery box of what other people expect. And let me tell you—it feels damn good to take up space as exactly who I am.

And now? I’ve been in full-on beast mode—rebranding, relabeling, and rebuilding this empire from the ground up with caffeine, cuss words, and a mild case of adult ADHD. If you’re new here, welcome to the jungle. If you’ve been here since the glitter days, thanks for surviving the evolution.

Now let’s talk about what’s coming up…

THE CUP BAR IS COMING TO TOWN.

This Saturday (June 28th), from 10–3, I’ll be posted up at The Village Green in Naples for the craft fair of all craft fairs—and I’m bringing my Cup Bar.

What’s a Cup Bar, you ask? It’s like a mimosa bar, but instead of booze, it’s tumblers… and instead of bottomless drinks, it’s bottomless sass. You pick your tumbler, pick your design, and I slap your attitude on a cup while you shop around or judge people with me. Custom cups, made on-site, just the way your emotionally unstable heart desires.

We’re talking:

Feral Fox designs Swear Bear sass Mainely Feral tourist bait And possibly a few cups that’ll get you side-eyed at PTA meetings (my specialty)

Cash, cards, Venmo, and your last shred of dignity accepted.

So yeah, life’s still chaotic, I’m still loud, and The Feral Fox Co. is only just getting started. Come get feral with me this Saturday—and if you can’t make it, don’t worry. The madness is always just a click away at www.theferalfox.com.

Big love and middle fingers,

Andrea 🦊

CEO of Hot Messes, Cup Queen of Chaos, and Your Favorite Feral Fox

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